Selected Projects

Turning clinical ideas into useful tools.

A selection of projects built around real problems I've seen in healthcare — from patient education and rehabilitation resources to digital tools that make care clearer, more personal, and easier to act on.

Rehabilitation Patient Education Digital Health Content Creation Clinic Innovation UX / Product Thinking
01 Recovery Roadmap 02 Entrivo 03 ThatChiroStudent 04 Clinic Social Studio
01
Patient Education · Rehabilitation · Behaviour Change

Road to Recovery
Roadmap

Motivational Interviewing Patient Education Rehab Adherence Behaviour Change
Recovery Roadmap booklet mockup — three-step unfolding design

A patient-facing reflection and rehab planning booklet designed to bridge the gap between clinical advice and real follow-through. Built around Motivational Interviewing principles, it guides patients through four steps: defining the problem, setting a meaningful goal, identifying barriers, and committing to small daily actions.

Developed as part of the Raise the Bar MI project at HSU. Designed to complement — not replace — clinical conversation, and to support rehab adherence and self-management between appointments.

"Progress is not about doing everything perfectly — it's about doing something consistently."

— Recovery Roadmap Booklet
02
Digital Health · SaaS · Clinic Workflow

Entrivo — Clinic Intake Tool

A guided pre-consultation intake tool for MSK-focused clinics. It captures structured patient information before the first appointment, supports a smoother booking journey, and helps clinics reduce repetitive admin work — all embeddable directly on a clinic website.

Digital Health Guided Intake Clinic Workflow UX Design SaaS Lead Conversion
🏥
Built for MSK Clinics
Designed for chiropractic, physio, osteopathy, and sports therapy practices.
📋
Structured Information Capture
Patients arrive with context already captured, improving first appointment quality.
⚙️
Embeddable Anywhere
Drops directly onto any clinic website. Future booking system integration planned.
entrivo.co.uk — Clinic Intake Tool
ThatChiroStudent knee pain content slide 1
ThatChiroStudent knee pain content slide 2
ThatChiroStudent knee pain content slide 3
03
Education · Content Creation · Personal Brand

ThatChiroStudent

An educational content brand focused on chiropractic, rehabilitation, anatomy, and movement. Through short-form video and social media carousels, it makes clinical knowledge more accessible, relatable, and actionable for students, patients, and people navigating pain and recovery.

  • Videos reaching hundreds of thousands of views organically
  • Knee pain series became a breakout content category
  • Simplifies complex clinical concepts for a general audience
  • Future direction includes digital rehab resources and paid programmes
  • Demonstrates health communication, content strategy, and personal branding
Content Strategy Health Education Social Media Personal Branding Anatomy Rehab Communication
04
Healthcare Marketing · Content Production

Clinic Social Studio

Clinic Social Studio produces educational and marketing content specifically for healthcare and MSK clinics. From explainer carousels to patient-facing posts, the work focuses on helping clinics communicate clearly, build trust online, and attract the right patients.

  • Content tailored for chiropractic, physiotherapy, and MSK clinics
  • Bilingual production — English and Danish market content
  • Combines clinical accuracy with clear, accessible visual communication
  • Supports clinics building organic reach and patient education online
Healthcare Marketing Clinical Content Bilingual Patient Education Visual Communication
Visit clinicsocialstudio.com ↗
Clinic Social Studio post — Kiropraktor vs Fysioterapeut
Clinic Social Studio post — Det korte svar
Clinic Social Studio post — Kiropraktor fokus
What drives the work

Where healthcare, education,
and digital tools meet.

These projects reflect my interest in creating practical tools that improve communication, support patient understanding, and help clinics deliver better experiences. My goal is to keep building things that combine clinical knowledge with creativity, technology, and real healthcare problems.

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